Telegram Search Ads is a new Telegram marketing tool that allows you to promote your telegram channel, bot, or business directly inside Telegram global search to gain more subscribers, users, and clients.
In this article:
- How Telegram search ads look?
- How to advertise in Telegram search?
How Telegram search ads look?
Here’s a preview of Telegram Search Ads. When users type a keyword (for example, “crypto”) into the search bar, sponsored results appear at the top of the global search with a small “Ad” label.

Telegram Search Ads are based on a keyword system, similar to how Google Ads or App Store search ads work.
How to advertise in Telegram search?
Here is a simple guide on how to run Telegram ads that will show your product in Telegram’s global search.
Quick note: If you’re new to Telegram ads and want to learn the basics, watch my 4-minute video where I explain how to advertise on Telegram from scratch.
Watched the video? Great! Now let’s see how to set up Telegram ads for Telegram Search—step by step.
- Add a direct link to your channel or bot.

2. Choose right keywords — just like in Google Ads. When people type these words into the search bar, your channel or bot will show up in the top results.

3. Set your ad settings — like CPM, daily budget, and views limit per user.

If you’re looking to promote a crypto project using Telegram ads, read this article. It walks you through it, step by step, with examples.
4. Your telegram ad is ready. Just send it for moderation.
5. Look at the big picture.
Today you learned how to advertise with Telegram ads, and as you can see, it’s super easy to set them up. However, reaching real effectiveness with your ads is not that simple. To improve results, you need to look at Telegram marketing as a whole.
If you want to dive deeper into Telegram marketing, check out my comprehensive course: Telegram Marketing Course. Inside, you’ll learn everything you need — how to create, promote, and monetize a Telegram channel, run Telegram ads, and craft content that works for Telegram. This way, you’ll be able to increase the effectiveness of your Telegram presence and attract more clients for your business.