How to Use Telegram for Marketing: 3 Real Examples That Work

What Is Telegram Marketing?

Telegram marketing is a strategy that helps businesses attract clients and increase revenue through promotion on Telegram Messenger — using tools like Telegram Ads, Telegram channels, Telegram bots, and more.

It’s an effective form of social media marketing that has grown rapidly in popularity in recent years.

Does Telegram Marketing Actually Work?

Yes, if done right.

In fact, Telegram is consistently ranked among the top 10 most downloaded mobile apps worldwide — with millions of new users joining every month.

Telegram marketing gives you access to a massive and fast-growing audience, and with effective methods, it becomes one of the most powerful platforms to promote and scale your business today.

I’ve been using Telegram to promote my businesses for years. In this article, I’ll share the exact tactics I use — with real examples — so you can do the same.

3 Telegram Marketing Examples That Actually Work

Telegram marketing example #1: Telegram ads

Telegram Ads is the official tool for Telegram promotion that lets anyone run ads inside the Telegram app — similar to Facebook or Instagram.

These ads appear inside public channels with over 1,000 subscribers — right between regular posts.

For example, Snuppy AI — a startup offering AI-generated headshots and creative portraits — used Telegram Ads to attract new users.

Here’s why this telegram ad works:

Eye-catching thumbnail — realistic AI-generated portrait surrounded by vivid red roses, instantly standing out in the feed.
Clear brand positioning — “Snuppy AI | Headshot AI | Photo AI | Prompt” tells you exactly what it’s about.
Benefit-driven copy — “Bring your ideas to life: generate beautiful photos in seconds” focuses on speed and quality.
Strong CTA — the built-in “VIEW CHANNEL” button drives immediate clicks.

Another company promotes a mobile roaming eSIM service — perfect for travelers who need instant internet abroad.

Why this telegram ad works:

Minimalist design — plain green background with a single star emoji stands out against busier ads.
Clear headline — “Mobile: Roaming Internet eSIM” instantly communicates the product category.
Benefit-focused description — “Access everything, everywhere. All in Telegram.” highlights convenience and global reach.
Strong in-app CTA — “LAUNCH APP” encourages instant interaction without leaving Telegram.
Social proof cue — triple star emojis subtly signal quality and trust.

If you want the full guide on how to run Telegram ads, I’ve broken down my ad testing and optimization tips here: How to Run Telegram Ads.

Telegram marketing example #2: Native Ads in Telegram Channels

Want to get sales without looking like you’re selling?

One of the most effective Telegram marketing examples is native ads in Telegram channels — publishing a post inside a popular channel that looks like regular content.

These posts blend seamlessly into the feed and are either written by the channel’s author or in their style, so the audience sees them as valuable recommendations rather than intrusive ads.

Trending Apps (5.6M+ subscribers) is a community-powered hub that spotlights the most exciting Telegram apps from indie developers.

They ran a post about Nuts Farm — a gamified Web3 learning app — presented in the channel’s style as a recommendation.

Why this Telegram marketing works:

Hook headline + picture — instantly grabs attention in the feed.
Clear product description — explains what the app does and why it’s fun.
Highlights rewards — premium boxes, boosters, NFTs.
Soft CTA — invites people to “jump in” instead of “buy now.”
Perfect placement — promoted in a channel where users expect to discover new apps.

In my Telegram channels (Аналитика и growth mind-set, Analytics and growth mindset, Grow Telegram channel, Bot, Mini app) I post about other businesses in a way that feels natural, so my audience doesn’t realize it’s paid promotion.

Telegram marketing example #3: Creating and Promoting Your Own Telegram Channel

Your own Telegram channel = your own media space.

You control the content, tone, and audience — and can build a community around your brand, giving you a space where you can promote your business.

Aviasales offers affordable flights worldwide with easy booking and flexible options, and actively uses marketing on Telegram. They run one of the most popular travel-related Telegram channels (284K+ subscribers). By sharing entertaining content, they strengthen their brand and boost sales.

Why creating a Telegram channel for business works:

Untapped audience – Reach people your competitors haven’t targeted yet.
Built-in growth tools – From Telegram Ads and Telegram Business to content features, you have everything you need to promote your business right inside the app.
Warmer audience – Unlike other social platforms, Telegram is a messenger. People are more likely to read every channel they subscribe to — including yours.

I use my Telegram channels not only to earn from native ads for other businesses, but also to promote my own products — Telegram marketing course (the complete course on how to promote and monetize a Telegram channel, run Telegram ads, and create content suitable for Telegram that will boost your business), Telegram Channel Analyzer, and my consultation services.

For example, in my channel Grow Telegram channel, Bot (4.5K+ subscribers), I shared how I spent the summer learning instead of just resting — which helped me increase my ad rates from $500 to $1,500 per post.

At the end of the post, I linked directly to my Telegram marketing course.

Why it works:

Personal story — relatable opening gets attention.
Shows real results — builds trust with the audience.
Soft pitch — product mention fits naturally into the post.
Direct link — makes it easy for followers to buy.
Engagement call — ends with “If you’re also… hit ” to encourage reactions.

Mix personal wins with your offers — it sells without feeling salesy.

FAQs About Telegram Marketing

Q1: Is Telegram good for marketing?
Yes. High engagement + warm audiences + low ad costs = strong ROI.

Q2: Is Telegram marketing suitable for my business?

Telegram marketing is suitable for almost any type of business — from startups to established brands. With effective Telegram promotion, you can attract new clients, build a loyal community, and increase revenue.

If you’re already using content marketing or experimenting with digital marketing, adding Telegram marketing to your strategy gives you a strong competitive edge. Today, many companies rely on Telegram marketing as one of their primary tools for growth.

Q3: What Telegram marketing tools do I need to start?

Telegram Ads – the official advertising platform
Telegram channel or Telegram bot – your main promotion space
Analytics tools like Tgstat.com – to track growth and engagement
Strategy tools like the free Telegram Channel Analyzer – to plan campaigns and optimize results

Q4: Does crypto Telegram marketing still work?
Yes — Telegram is still one of the main hubs for crypto communities. But credibility and trust are key.

Q5: How can I learn more?
Check out my Telegram marketing course — step-by-step strategies with examples.